microISV, Need a Strapline
All companies have a strapline to go with their company logo and company name. The idea, I assume, is to sum up the philosophy of the company or maybe the type of product or service it offers.
Something short that embodies the whole concept of the company can make it quick and easy for new comers to the website to understand what it is they do. Here are a few examples from software companies that operate in the same market as our microISV.
Infragistics
Powering The Presentation Layer
Pure Components
Components...Pure And Simple
ComponentOne
More Tools. Endless Possibilities
Developer Express
Improving the Developer Experience
So, I need my own strapline for Component Factory. As a company we are going to produce user interface controls in order to make the customers applications look professional. They are intended to be a premium level product that speeds up project schedules by being quick and easy to use but also provide a high level of flexibility.
So far I have only come up with one candidate. Here we go...
Component Factory
Making You Look Good
Not sure if it sounds a bit cheesy. But it indicates straight away that we aiming to make your application look good and could also be taken to mean that the developer will look good for creating such a great appearance very quickly.
Think you can do better? I hope so, lets hear your ideas!
Something short that embodies the whole concept of the company can make it quick and easy for new comers to the website to understand what it is they do. Here are a few examples from software companies that operate in the same market as our microISV.
Infragistics
Powering The Presentation Layer
Pure Components
Components...Pure And Simple
ComponentOne
More Tools. Endless Possibilities
Developer Express
Improving the Developer Experience
So, I need my own strapline for Component Factory. As a company we are going to produce user interface controls in order to make the customers applications look professional. They are intended to be a premium level product that speeds up project schedules by being quick and easy to use but also provide a high level of flexibility.
So far I have only come up with one candidate. Here we go...
Component Factory
Making You Look Good
Not sure if it sounds a bit cheesy. But it indicates straight away that we aiming to make your application look good and could also be taken to mean that the developer will look good for creating such a great appearance very quickly.
Think you can do better? I hope so, lets hear your ideas!
posted by Phil Wright at
7:18 pm
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10 Comments:
off the top of my head.
to keep the factory and manufacturer theme
Component Factory
Helping manufacture better interfaces
or
Component Factory
Making the best application interface building blocks
or
Component Factory
Molding better components
By
Anonymous, at 8:53 pm
Mine is:
Doyle Publishing
Simple, effective, and affordable software and services for small businesses.
Un-inspired, but I think it gets my point across. :)
- Brandon Doyle
http://www.doylepublishingutah.com
By
Anonymous, at 11:40 pm
Also to keep the factory theme I suggest:
Component Factory
Where * is/are manufactured
or
Where * is/are made
or
Where * come(s) from
Now replace * with nice word(s) e.g.
components
real components
master components
experience
beauty
By
Anonymous, at 11:55 pm
Maybe you don't really need a strapline. Although other component vendors have it, it doesn't mean that you need one as well. There are sucessful companies without taglines like Fog Creek Software. Maybe you only need to answer questions like:
-What is your product going to do for *me*?
-How much will it cost?
-What does it look like?
If you address those questions quickly and effectively it will resonate more effectively than a strapline on your website. The only strapline I can think of currently is "where do you want to go today?" and that's only due to Microsoft's enormous marketing machine. I've used components by all of the vendors you listed and recall none of their straplines.
I could however see forming an internal strapline/mission-statement that drives your product strategies. For instance, "simple affordable components" rules product offerings out like "ORM" tools, etc. As you make the tough decisions regarding products down the line you can always fall back to your original vision and ask yourself if you're being true to it. Maybe I'm just turned off by marketing-esque grand-standing! In the end its really about Component Factory, and letting people know why you make kick ass components they should fork over their hard earned money for. A strapline can't convey that.
Regardless, your controls look very promising, so keep up the good work and good luck!!
By
Anonymous, at 12:46 pm
/I/ like it.
Simple, to the point and (hopefully) acurate.
By
Anonymous, at 11:11 pm
I was going to start by saying the "strapline" project made me second guess "Component Factory" as the most suitable name. Not that you're inefficient, but I see more design in what you do than manufacturing.
On the other hand, I really like Mike H's suggestions because they focus on the manner in which your components help the customer, on the manner in which your "factory" is one stop on the cusomter's assembly line to producing their product.
Being in the Detroit area, I'm surrounded by factories and assembly lines. So I gravitate toward things toward the supplier-manufacturer metaphor:
Component Factory
Supplying components to the agile software developer
Component Factory
We build parts. You build programs.
By
Anonymous, at 12:54 pm
Eeek, typos.
By
Anonymous, at 12:56 pm
Eeek, anonymous is me.
By
Anonymous, at 1:58 pm
"World-Class Component Tools"
or ... (attempted jest follows)
"More than just a pretty face"
or ... (attempting serious now)
"Tools that reach your potential"
By
Anonymous, at 5:07 pm
Personally, I think you hit the nail on the head with, "Making You Look Good".
By
Michael Sica, at 11:47 pm
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